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• • The CW Television Network (commonly referred to as just The CW) is an American that is operated by The CW Network, LLC, a joint venture between, the former owners of United Paramount Network (), and, a division of, former majority owner of. The 'CW' name is an derived from the first letters of the names of its two parent corporations (CBS and Warner Bros.).

The network made its debut on September 18, 2006, after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and 17 of that year. The CW's first two nights of programming – on September 18 and 19, 2006 – consisted of reruns and launch-related. The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the of. Originally, the network's programming lineup was intended to appeal mainly to women between the ages of 18 and 34, although starting in 2011 the network increased in programming that appeals to men. As of August 2017, the CW's audience is 50% male and 50% female. The network currently runs programming six days a week: airing Monday through Fridays in the and in prime time, along with a Saturday morning live-action block produced by called. It is also available in Canada on, and providers through stations by CBS Corporation and that are located within proximity to the (whose broadcasts of CW shows are subject to laws imposed by the, if a Canadian network holds the broadcast rights); it is also available through two affiliates owned by that are classified in the United States as – New York City affiliate and Los Angeles affiliate.

Additionally, the CW is available in Mexico through affiliates located near the (such as /-, in, in, and with simulcasters and in –) on pay television providers. In both Canada and Mexico, some CW affiliate signals originating from the U.S. Are receivable over-the-air in border areas depending on the station's. The CW's original pre-launch logo.

At the network's first upfront presentation on May 18, 2006, the provisional blue-and-white rectangle logo that was used during the network's formation announcement in January was replaced by a green-and-white, curved-letter insignia that drew comparisons to the logo used by, another company with Time Warner ownership interest. The CW Television Network is a successor to and the United Paramount Network (), both of which launched within one week of each other in 1994. UPN and The WB both began just as the network had started to secure a foothold with American television audiences.

The two networks launched to limited fanfare and generally mediocre to poor results. However, over the subsequent 11​ 1⁄ 2 seasons, both were able to air several series that became quite popular (such as,,, and ). Towards the end of their first decade on the air, The WB and UPN were in decline, unable to reach the audience share or have the effect that Fox had gained within its first decade, much less that of the networks (, and ).

In the eleven years that UPN and The WB were in operation, the two networks lost a combined $2 billion. Incidentally, Chris-Craft Industries, Viacom and Time Warner officials had discussed a possible merger of UPN and The WB as early as September 1995, only nine months after their respective launches; however, discussions ultimately broke down over issues on how to combine Chris-Craft and 's station interests in the proposal to merge the networks, since the two companies' station portfolios overlapped with one another in several major markets than facing questionable futures as separate networks. Executives from CBS and Time Warner announced on January 24, 2006, that they would respectively shut down UPN and The WB, and combine resources to form a new broadcast network, to be known as The CW Television Network, that would – at the outset – feature programming from both of its predecessors-to-be as well as new content developed specifically for the new network. CBS chairman explained that the name of the new network was formed from the first letters of CBS and Warner Bros, joking, 'We couldn't call it the for obvious reasons.'

Although some executives reportedly disliked the new name, Moonves stated in March 2006 that there was 'zero chance' the name would change, citing research claiming 48% of the target demographic were already aware of the CW name. In May 2006, The CW announced that it would pick up a combined thirteen programs from its two predecessors to air as part of the network's inaugural fall schedule: seven series held over from The WB ( 7th Heaven,,,,, and ) and six held over from UPN (,,,, and ).

Upon the network's launch, The CW chose to use the scheduling model utilized by The WB due in part to the fact that it had a more extensive base programming schedule than UPN, allowing for a larger total of weekly programming hours for the new network to fill. (The WB carried 30 hours of programming each week because of its having a children's program block and a daytime lineup that UPN did not offer; UPN was primarily a prime time-only network with 12 weekly hours of network programming at the time of the network's shutdown). 2006–2011: Ostroff era [ ] Like both UPN and The WB, The CW targets its programming towards younger audiences. CBS and Time Warner hoped that combining their networks' schedules and affiliate lineups would strengthen The CW into a fifth 'major' broadcast network. One week before the network's official launch, on September 11, 2006, a new, full version of the network website,, was; the website began to feature more in-depth information about The CW's shows. The CW launched with a premiere special/launch party from the -produced at in on September 18, 2006, after a repeat of the tenth-season finale of 7th Heaven; the same schedule was repeated on September 19, with the sixth-season finale of Gilmore Girls airing in the second hour of prime time.

The network continued to air season finales from the previous season through the remainder of the first week, except for America's Next Top Model and WWE SmackDown, which respectively began their new seasons on September 20 and 22, with two-hour premieres. When Top Model made its network premiere on September 20, 2006, The CW scored a 3.4 rating/5 share (with hourly ratings of 3.1/5 and 3.6/6; The CW placed fifth overall) in the. It scored a 2.6 rating among Adults 18–49, finishing fourth in that age demographic and beating the 2.2 rating earned by Fox on that night. The network's second week consisted of season and series premieres for all of its other series from September 25 to October 1, with the exception of Veronica Mars, which debuted its third season on October 3. Despite having several of the most popular programs carried over from UPN and The WB as part of its schedule, The CW – even though it experienced some success with newer programs that launched in subsequent seasons which became modest hits – largely struggled to gain an audience foothold throughout its first five years on the air. Because of declining viewership for the network during the 2007–08 season and effects from the, the network announced on March 4, 2008, that it would eliminate its comedy department (dismissing executive vice president of comedy Kim Fleary, and senior vice president of comedy Steve Veisel), while also combining its drama and current programming departments into a single scripted programming unit.

The corporate restructuring – which also included the elimination of certain positions, other newly opened positions being left unfilled, layoffs from the Kids' WB unit (as the block was set to be replaced by on May 24), and the elimination and transfer of marketing positions at to the network's marketing department – resulted in the layoffs of around 25 to 30 employees. On May 9, 2008, The CW announced that it would lease its Sunday lineup (then running from 5:00 to 10:00 p.m.

And ) to production company (MRC). As Sundays have historically been a low-rated night for the network during its first two seasons on the air (due to stiff competition from CBS, ABC and Fox's strong Sunday lineups, and complicated further by NBC's acquisition of in September 2006, shortly before The CW debuted), the move allowed The CW to concentrate on its Monday through Saturday prime time schedule, while giving MRC the right to develop and schedule programs of its own choosing and reap advertising revenue generated by the lineup. The Sunday series that were scheduled – two reality series ( and ) and two scripted series (romantic dramedy and drama ) – performed poorly in the ratings (averaging only 1.04 million viewers ), prompting The CW to scrap its agreement with MRC and program Sunday nights on its own starting on November 30, 2008. With no first-run programming available to run on Sundays as a backup, the network added reruns of and, and movies to replace the MRC-produced programs.

One of the shows carried over to the network from UPN,, ended its run on The CW after the September 26, 2008, episode due to negotiations ending between the and The CW on renewing the program. Representatives for The CW later confirmed that it had chosen not to continue carrying SmackDown because the network had redefined its target audience as exclusively females 18 to 34 years old, whereas Smackdown targeted a predominately male audience – although it continued to air some shows that targeted male viewers afterward, such as Smallville and Supernatural. Following Smackdown 's move to that same season, the -owned network (which launched the same month as The CW's debut, albeit two weeks earlier, on September 5, 2006) began beating The CW in the Friday ratings every week from that program's debut on the network, though The CW continued to beat MyNetworkTV overall. The CW has generally struggled in the Nielsen ratings since its inception, primarily placing fifth in all statistics tabulated by (total audience viewership and demographic ratings). On several occasions, The CW has even been outrated by Spanish language network. This had led to speculation within the industry (including a May 16, 2008 article in ) that CBS, Time Warner or both companies could abandon the venture if ratings did not improve.

However, The CW's fortunes were buoyed in the 2008–09 and 2009–10 television seasons thanks to increased ratings among females in the 18–34 demographic and the buzz that some of its newer series (such as, and ) had generated with audiences. Executives with CBS Corporation and Time Warner also emphasized their commitment to the network. On May 5, 2009, The CW announced that it would give the five hours of network time on Sundays back to its affiliated stations that fall, effectively becoming a weeknight-only network in prime time, in addition to The CW Daytime and The CW4Kids blocks (the latter block, airing on Saturday mornings, would remain the only weekend programming supplied by the network). This, in turn, resulted in the discontinuance of the Sunday late afternoon repeat block that The CW inherited from The WB (formerly branded by that network as 'EasyView') through its use of the predecessor network's scheduling model.

Subsequently, in mid-May, 65% of The CW's affiliates, including those carrying The CW Plus, signed agreements to continue to air the replacement Showcase movie package on Sundays, which was offered as a traditional syndicated film package meant for The CW's former prime time slot on that night. 2011–present: Pedowitz era [ ] On April 28, 2011, was appointed by the network to succeed original president of entertainment; Pedowitz assumed broader responsibilities in The CW's business operations than Ostroff had, as the network's first president. As president of entertainment, Ostroff oversaw entertainment operations while John Maatta, the network's chief operating officer, handled business affairs; both reported to a board composed of CBS and Warner Bros. Hotel Booking Php Software For Servers there. Maatta began reporting to Pedowitz as a result of the latter's appointment as network president.

Pedowitz revealed that the core target demographic of the network would not change, though The CW would attempt to lure new viewers. Pedowitz began looking to bring comedies back to The CW after former president, Dawn Ostroff, publicly declared that the difficulty of developing comedies for its target demographic as the reason for their removal from the network following the (with Everybody Hates Chris, and – a spin-off of Girlfriends – becoming the last comedies to be cancelled). The network also ordered more episodes of its original series and ran them consecutively through the first week of December, starting on September 12, without repeats. In July 2012, Pedowitz no longer referred to the target demographic of The CW as women 18-34, but rather that it would now be an '18-34 adult network'.

The 2012-13 season saw the network move into a new creative direction under new president Mark Pedowitz. The introduction of action-superhero series (based on ' franchise) received favorable reviews from critics and became a hit with audiences when it premiered. As evidence of the network's refocusing toward a more inclusive audience, Arrow not only premiered to some of the highest viewership totals in the network's history (the third highest overall as of 2015, behind the series premieres of The Vampire Diaries and The Flash), it also gave the network its strongest performance in the demographic of males 18-34 since Smallville ended its run in May 2011. The strength of Arrow, combined with the stability of The Vampire Diaries and a rejuvenated Supernatural gave The CW a much needed win for the season. However, the network's other creative swings in and were not successful and were canceled after one season, in addition, Fan Favorite, Gossip Girl, Ended after Six Seasons and Once Breakout hit 90210 was Cancelled due to Declining Ratings. The remaining freshman lineup of and performed adequately enough for renewal.

During this season, the network introduced an image campaign under the 'TV Now' slogan, in part to emphasize the availability of CW content across television, computer and mobile platforms. The 2013-14 season saw the network continue to build on its newfound stability with the introduction of The Vampire Diaries spin-off,.

Paired with Supernatural, this combo led The CW to success on a new night. Arrow continued to perform strongly, however its new companion, the highly anticipated fizzled out and was canceled despite a promising start. Freshman period-piece performed adequately enough to earn a renewal. Mid-season entry proved to be a success, however fellow mid-season entry did not fare as well and was canceled. The network finally found success with its summer programming in 2013, with the revival of the U.S.

Version of the improv comedy series, which later became part of the network's fall-to-spring schedule. The 2014–15 season saw the premieres of three critically acclaimed shows that also earned strong ratings: Arrow spin-off, the freshman comedy-drama (loosely adapted from the Venezuelan telenovela ), and freshman offbeat crime dramedy (a loose adaptation based on DC's comic book series ). The Flash surpassed The Vampire Dairies as the highest-rated premiere in the network's history and became the most watched show on the network. Jane the Virgin, meanwhile, earned some of the highest critical praise of any series during the 2014–15 television season, and during its first season, became the first CW series ever to have been nominated for and win a (with lead actress winning the Golden Globe for 'Best Actress in a Comedy or Variety Series'). IZombie, which premiered as a, earned both strong ratings (at one point becoming the third highest-rated show on The CW) and critical acclaim.

Overall, the network ended the 2014–15 season posting its highest average total viewership in a single television season since 2007–08 with 2.15 million viewers, a 12% increase in total viewership year-to-year; The CW also posted its highest seasonal demographic ratings among males ages 18–49 with a 0.8 share. The network's Summer 2015 schedule also saw the debut of, the first original half-hour sitcom to air on The CW since 2009 (other scripted half-hour comedies have aired on the network since that time, consisting of imported series acquired by The CW through distribution deals with Canadian and British producers).

The 2015–16 season saw two shows that receive similar success: the freshman musical comedy-drama and the Arrow/Flash spin-off. Crazy Ex-Girlfriend became one of the most critically acclaimed shows of the season and became the second show on the network to be nominated and win a Golden Globe Award (with actress winning a Golden Globe Award for Best Actress in a Comedy or Variety Series); DC's Legends of Tomorrow, meanwhile, earned high ratings for the network and became the most watched show on the network's Thursday night block in two years. On the other hand, was cancelled following mixed reviews and falling ratings (although the series had been promoted as being a limited series). The 2016–17 season saw mixed fortunes with CBS transplant providing a boost to the lineup, while freshmen series and failed to live up to ratings expectations and were canceled. Critically acclaimed freshman series fared better, securing a renewal despite modest ratings. Programming [ ] Network programming and scheduling [ ].

Main article: The CW airs its prime time programming for only two hours on Monday through Friday evenings, compared to the three hours on Monday through Saturdays and four hours on Sunday nights programmed by the three longest-established networks, ABC, CBS, and NBC. This 'common prime' scheduling (which was originated by Fox when it launched its prime time schedule in April 1987, and later adopted by CW predecessors The WB and UPN when they launched in January 1995) allows the option for affiliates to air either a local newscast, syndicated programming or both during the 10:00–11:00 p.m. (Eastern and Pacific Time) time period. As with The WB and UPN, The CW does not run network programming on Saturday nights – even though it maintains a syndicated children's program block on Saturday mornings – allowing affiliates to run syndicated programs, sports, movies or network programs that were preempted from earlier in the week because of special programming carried by the station, in the 8:00–10:00 p.m.

(Eastern and Pacific) time period (MyNetworkTV also does not carry any weekend prime time programming, having turned network time on Saturday evenings over to its affiliates in March 2007 ). The CW is also tied with NBC (if its morning news program is not counted) for the fewest daytime hours programmed by any of the major broadcast networks, running only one hour of programming each weekday afternoon (compared to 4​ 1⁄ 2 daytime hours on CBS and three hours on ABC). The CW, unlike the 'Big Four' broadcast networks, also does not air any national, network-supplied sports,. Because of these factors, The CW's affiliates handle the responsibility of programming non-network time periods, with the majority of its stations filling those slots mainly with syndicated programming.

However, some of the network's affiliates broadcast their own local news and/or sports programs (either produced by the station itself or through outsourcing agreements with an affiliate of another network). Many affiliates also carry telecasts of, and in some cases, other collegiate sporting events (such as or ) that are produced by syndicators such as and, while a few (mainly those owned by Tribune Broadcasting, such as former Chicago affiliate WGN-TV) carry games from local teams of major professional sports leagues such as and the.

As of October 2017, The CW currently provides 18 hours of regularly scheduled network programming each week, over the course of six days. The network provides ten hours of prime time programming to its owned-and-operated and affiliated stations on Monday through Fridays from 8:00 to 10:00 p.m.

Eastern and Pacific Time. Outside of prime time, an hour of daytime programming is also offered Monday through Fridays from 3:00 to 4:00 p.m. In all time zones, in the form of talk show (though a few affiliates – such as in New York City, in Chicago, in -, in and in – carry the show earlier in the afternoon); while weekend programming consists solely of a three-hour block called ' (which airs as part of the CW schedule through a time-lease agreement with ) on Saturday mornings from 8:00 a.m. To 11:00 a.m. In all time zones.

The weekday daytime hour provided by the network and the Litton-produced Saturday morning block (the latter of which is subject to scheduling variances similar to the weekday hour in some markets, such as in and ) are designed to be and are therefore recommended to air in the same time slot in all time zones, though both are broadcast one hour earlier on affiliates of The CW Plus in the, and. In, CW Plus affiliate in airs the CW schedule day and date on a one-day tape delay from its initial broadcast because of the time difference between Guam and the as the island is on the west side of the. As of 2017, Supernatural (which originally aired on The WB) is the only CW series carried over from either of the network's respective predecessors that continues to be broadcast on the network.

The CW formerly aired short segments during commercial breaks within certain episodes of its programs known as 'Content Wraps' – a play on the network's name – in order to advertise one company's product during part or the entirety of a commercial break. The entertainment magazine series was inspired in part by the success of the Content Wraps as it was intended to be a series with; the program was cancelled in 2008, after a single 23-episode season. For the 2006–07 season, The CW reached an agreement with to incorporate tie-ins with the company's clothing line as part of the Content Wrap concept within the network's Tuesday night schedule, which included subjects in the commercials commenting on plot points in each of the shows.

The agreement was cut down to regular advertising in February 2007, after a fan backlash by viewers of both shows and general criticism of the campaign. News programming [ ] The CW does not produce any national news content, and the majority of its affiliates do not have their own news operations.

Main articles:,,, and On September 23, 2006, the children's programming block – which originated on The WB in September 1995 and continued to be produced by – was carried over to The CW as part of its inaugural programming lineup; although the network on which it originated ceased operations the week before, the 'Kids' WB' branding was retained for the block. On October 2, 2007, through a joint decision between corporate parents Warner Bros. Television and CBS Corporation, The CW announced that it would discontinue the Kids' WB block due to competition from cable channels aimed at the demographic (such as, which carried many series shared with the block and vice versa, and ), as well as the effects of children's advertising limits, and would sell the programming rights to the network's Saturday morning block to (which at the time of the announcement, had produced a competing children's programming block,, for ).

Kids' WB ended its run on May 17, 2008 (though some CW affiliates that delayed the block to Sundays, such as O&O, aired the block for the last time on May 18). The following week on May 24, 2008, 4Kids took over responsibility for The CW's Saturday morning children's lineup, with the debut of a new block called. The block's lineup initially consisted mostly of programs carried over from Kids' WB, before eventually adding 4Kids-produced shows such as as well as new seasons of and.

The block was rebranded into on August 14, 2010 (though The CW4Kids name was retained as a sub-brand to fulfill branding obligations that the network had to comply with per 4Kids Entertainment's contract to lease The CW's Saturday morning timeslots); Toonzai ended its run on August 18, 2012. On July 3, 2012, and Kidsco Media Ventures, affiliates of, entered into an agreement to program the five-hour Saturday morning time slot with a new action-adventure and comedy programming block for The CW.

TheCW4Kids/Toonzai was replaced by on August 25, 2012, featuring programs such as and, the latter of which marked the return of WWE programming to the network since WWE Smackdown moved to MyNetworkTV in 2008. On June 5, 2014, The CW announced an agreement with to program a block of live-action series designed to comply with the FCC's guidelines. Vortexx (which was the last remaining non-educational children's block on the major U.S. Broadcast networks) was replaced by on October 4, 2014, effectively ending forever the nearly 60-year history of cartoons on Saturday morning television. The block features a mix of wildlife and lifestyle-themed programs, similar in vein to those featured on the Litton-produced blocks aired by and CW sister network (one of its initial programs, Expedition Wild, was moved over to 'One Magnificent Morning' from the ABC block; while one of the CW block's early entries, Rock the Park, moved to 'Litton's Weekend Adventure' after one season).

On January 7, 2016, The CW and Litton announced a five-year renewal for the block, extending it through the 2020–21 broadcast season. Starting with the 2017–18 broadcast season, the block's running time was reduced to three hours and began airing from 8:00am to 11:00am.

The CW returned the two hours of reclaimed time to the affiliates. Stations [ ]. Main articles:,,, and As of November 2017, The CW has eight owned-and-operated stations, and current and pending affiliation agreements with 209 additional television stations encompassing 46 states, the District of Columbia and three U.S. Counting only conventional CW affiliates and over-the-air affiliates of The CW Plus, the network has an estimated combined national reach of 100% of all households in the United States (or 323,107,367 Americans with at least one television set); this makes The CW the largest U.S. Broadcast network by population reach percentage. As of January 2016, four U.S.

States (Delaware, New Hampshire, New Jersey and Vermont) lack a locally licensed CW affiliate, largely due to a lack of a need for a local affiliate as those states are located within the broadcast ranges of stations in nearby states. Delaware is served by Philadelphia O&O WPSG and affiliate, while New Hampshire and Vermont are each served by four CW stations based in surrounding states (including Boston affiliate ). New Jersey is served by WPSG and New York City affiliate WPIX. As a newer broadcast network, The CW maintains affiliations with low-power stations (broadcasting either in or ) in a few markets, such as () and (). In some markets, including both of those mentioned, these stations also maintain digital simulcasts on a subchannel of a co-owned/co-managed full-power television station. The CW also maintains a sizeable number of subchannel-only affiliations, the majority of which are with stations in cities located outside of the 50 largest Nielsen-designated markets and receive the network's programming via The CW Plus; the largest subchannel-only CW affiliate by market size, as of May 31, 2017, is in.

Currently, the is the largest operator of CW stations by numerical total, owning or providing services to 24 CW-affiliated stations, nine subchannel-only affiliates and one cable-only affiliate, covering 17% of all U.S. Television markets; Tribune Broadcasting is the largest operator of CW stations in terms of overall market reach, owning or providing services to thirteen CW stations (including its three largest affiliates in New York City, Los Angeles and Chicago), covering 28% of the U.S. Overview [ ] On the day of the network launch announcement, The CW immediately announced it had reached ten-year affiliation agreements with Tribune Broadcasting and CBS Television Stations. Tribune originally committed 16 stations that were previously affiliated with The WB (including its broadcast stations WGN-TV in Chicago, KTLA in Los Angeles and WPIX in New York City; another committed station, in, joined Fox in August 2008, and two others, in Boston and in were respectively sold by Tribune to Sunbeam Television and shortly after the network launched), while CBS committed 11 of its UPN stations (including in Detroit, WPSG in Philadelphia, KBHK-TV (now ) in San Francisco and WUPA in Atlanta).

These stations combined to reach 48% of all television households in the United States. Both companies also owned several UPN and WB-affiliated stations that did not join The CW in overlapping markets (such as, Philadelphia and ). As part of its affiliation agreement with the network, the Tribune Company agreed to divest its ownership interest in The WB (a move it made partly to avoid shouldering shutdown costs for The WB) and did not acquire an equity stake in The CW. The network stated that it would eventually reach 95% of all U.S. Television households. In markets where separate affiliates of both UPN and The WB operated, only one station became a CW affiliate. Executives were on record as preferring the 'strongest' stations among The WB and UPN's existing affiliates.

As one example, the new network's first affiliate outside the core group of Tribune and CBS-owned stations, in (which was later acquired by Fox Television Stations and converted into a Fox O&O in July 2013), was tied with Atlanta O&O WUPA as UPN's fifth highest-rated station. In most cases, it was obvious where the new network would affiliate; there were only a few markets (such as Philadelphia, Miami–, Boston, Charlotte and Atlanta) where the WB and UPN affiliates were both relatively strong in terms of local overall viewership. For example, one of the earliest affiliates to be announced outside the core group, in, had not only been The WB's highest-rated affiliate for the virtual entirety of that network's run, but had also been the fourth highest-rated television station in. Nearly all of The CW's affiliates were formerly affiliated with UPN or The WB, with very few having been independent stations or affiliates of other networks prior to joining the network; a notable exception was affiliate, which had been a fairly successful independent before joining The CW. Although it was generally understood that The CW was a merger of UPN and The WB, the new network's creation was not structured as a merger in the legal sense. Rather, it was one new network launching at the same time that two others shut down, although it did assume certain programming content, operations and management from its predecessors.

As such, The CW was not obligated by existing affiliations with The WB and UPN; it had to negotiate from scratch with individual stations. As a result, in several markets, the CW affiliation is on a local station different from either the former WB and UPN stations (for example, the CW affiliation in Las Vegas ended up on KVCW, instead of former WB affiliate or now-defunct former UPN affiliate ). The network has also affiliated with some, usually those launched by a local affiliate as a new service, in several other markets – especially if fewer than six commercial television stations existed at the time of affiliation, requiring The CW to carry its programming on a subchannel by default (for example, The CW opted to affiliate with a subchannel of WKRC-TV in Cincinnati – which has only five commercial full-power stations – instead of former WB affiliate, which instead became an affiliate of MyNetworkTV).

Because of the availability of 'instant duopoly' digital subchannels that will likely be easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic timeslots that would subject the timeshifted programs to lower average viewership in certain markets, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when they both launched in January 1995. UPN, for several years, had affiliation gaps in the top 30 markets, and by 2005 managed to cover only 86% of the country. This resulted in secondary affiliations with other networks and the resulting diluted ratings when programs were shown out of their intended timeslots, or the lack of the program airing at all (a problem experienced by many fans of the franchise with and ). Launch repercussions [ ]. Further information: The announcement of The CW caused the largest single shakeup in U.S. Broadcast television since the in 1994 (as well as a separate alliance with Burnham Broadcasting that began a year later) and the subsequent launches of UPN and The WB the following year.

While The CW's debut affected more markets, it likely did not cause the same degree of viewer confusion, as no affiliates of the four major networks dropped those affiliations to join The CW (some 'Big Four' affiliations did change at this time, but for unrelated reasons). The WB and UPN were the first major television networks to shut down since the collapse of the DuMont Television Network in August 1955, although other small broadcast television networks have also ceased operations over the years.

It became clear that Fox Television Stations, which purchased several UPN-affiliated stations from that network's former co-owner Chris-Craft Industries in 2002, would be affected. Its UPN affiliates in five major markets (,,, and ) did not receive affiliations with The CW, due to the agreement with Tribune, and Fox made it clear it would not even seek carriage of the network for its UPN stations in four other markets. All network logos and references were quickly removed from Fox's UPN stations. Shortly thereafter, Fox parent (which spun off its American media and entertainment properties into as part of the company's July 2013 corporate separation) announced that it would launch MyNetworkTV, a programming service meant to fill the two nightly prime time hours that UPN would vacate on the network's Fox-owned affiliates after The CW launched. Fox also offered the service to stations owned by other broadcasting groups. In markets where The WB and UPN were carried on separate stations, one of the two local outlets was left out in the merger; most of the stations that did not join The CW had signed affiliation agreements with MyNetworkTV instead, while others elected to become independent stations. Some stations (mainly digital subchannels, some cable channels that were formerly part of The WB 100+ Station Group, and struggling low-power stations) which did not affiliate with either network opted instead to shut down permanently.

Affiliate distribution [ ] Like its predecessors UPN and by technicality, The WB (as none of Tribune Broadcasting's WB stations were considered to be O&Os since Time Warner held majority ownership of that network), The CW does not have in any of the three largest U.S. Television markets – New York City, Los Angeles and Chicago. Retrieved September 27, 2012. • (Press release). The CW Press.

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