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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn. Oct 13, 2009. In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family's wine store from a $4 million business to a $60 million one. Will show readers how to find their passion, then.

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Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love.

Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.

By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! Is the ultimate driver’s manual for modern business. I will now save you $10.99: 1) Figure out what your passion is.

Examples from the book: wine, baseball cards, worms, gardening, accounting, candy, soccer, marketing, business development, tech. (My current passions are Diet Coke, Fringe, and napping, none of which I think I can monetize.) 2) Come up with a catchy name and register it on every social media site. 3) Write a bunch of tweets/blog posts or make video blogs. Work your ass off (he suggests not spending any time with your family-- although I will now save you $10.99: 1) Figure out what your passion is. Examples from the book: wine, baseball cards, worms, gardening, accounting, candy, soccer, marketing, business development, tech. (My current passions are Diet Coke, Fringe, and napping, none of which I think I can monetize.) 2) Come up with a catchy name and register it on every social media site. 3) Write a bunch of tweets/blog posts or make video blogs.

Work your ass off (he suggests not spending any time with your family-- although he says 'Family First' is his primary principle, he also advocates blowing off your kids and SO to work) creating content and promoting it. Vaguely inspirational pablum from a dude who has remarkable charisma, drive, and passion, something which differentiates him from 99% of the people who will read this book. If you read his blog, or pretty much any 'inspirational' business blog, you do not need to read this book. Since his tactics won't work for 99% of people anyway. I read this as a case study for my dissertation, but since it's not a school book I'm counting it in my total (unlike Aihwa Ong's Neoliberalism as Exception, which I read yesterday and which is really terrific).

I heard many good things about Gary Vaynerchuk and when I did finally get my hands on Crush It I was looking forward to learning more about how Gary built his empire. Gary has put together a book with advice that sounds great from a stage but is hardly something you would want to put into action. Including, “What kind of business did you plan on starting, a mediocre one or one that’s kick-ass? You know the answer.” Or, “It’s never a bad time to start a business unless you are starting a mediocre I heard many good things about Gary Vaynerchuk and when I did finally get my hands on Crush It I was looking forward to learning more about how Gary built his empire. Gary has put together a book with advice that sounds great from a stage but is hardly something you would want to put into action.

Including, “What kind of business did you plan on starting, a mediocre one or one that’s kick-ass? You know the answer.” Or, “It’s never a bad time to start a business unless you are starting a mediocre business” Or this recommendation, “Do what makes you happy, keep it simple, do the research, work hard, look ahead.” Gary tells us how he got his start in business selling baseball cards and realized that he had chosen the wrong cards to get his business started. So he “adjusted, repricing every cardfor less than anyone else was selling them.” Gary says that he learned one of his first lessons in business---scarcity breeds desire.

Unfortunately the law of scarcity is when something wanted is in limited availability, not a cheap price. Maybe Gary meant the Least Cost Rule of Economics, all things being equal and actors rational, the actor will chose the lowest cost. The best advice Gary gave was, “My secret to success is just one guy’s way of doing thingsbut don’t do things my way” I agree.

Clearly I am not the target audience for this book I am not questioning Gary’s success or his ability to give exciting and motivational speeches, he is very engaging. However, I am not sure this book is anything more than a motivational speech and personally I would rather hear Gary speak than have read the book. I avoided this book for a long time because I expected it to be about money money money. To my surprise though, it wasn't about that as much as I expected. I'm working toward making a brand for myself, but my motivation is not money.

And, Gary makes a HUGE deal on following your passion and living your passion and sharing your passion (and of course, cashing in on your passion) but never wasting your life on something that isn't your passion in order to make money. This book gave clear and pract I avoided this book for a long time because I expected it to be about money money money.

To my surprise though, it wasn't about that as much as I expected. I'm working toward making a brand for myself, but my motivation is not money. And, Gary makes a HUGE deal on following your passion and living your passion and sharing your passion (and of course, cashing in on your passion) but never wasting your life on something that isn't your passion in order to make money. This book gave clear and practical tips in order improve your social media interaction. There are several tips I could start immediately with relative ease. I was also surprised that I had already taken the first step in the majority of his tips, and I just need follow through and improvement.

I would recommend this book for some practical tips on social media. Windows Vista Boot Cd Download Free. This wasn't a pep talk with no substance, there really were some great tips from an established business person about what works and how to work it. It's also a reminder that every one of us can really take charge of our careers if we choose, we just have to work hard and always keep learning. Don't let the title mislead you. I know how it sounds, but it's not that kind of book. I'm no stranger to Gary Vee.

My partner is Gary Vee's die-hard fan, so he made me watch some of the countless youtube videos. I decided to pick up the book to understand the appeal. The author does have one. It can be pretty much summed up as follows: 1) Work hard.

Work 16 hours a day every day, until your veins pop and your heart stops. 3) Be patient & adaptable - and the re Don't let the title mislead you. I know how it sounds, but it's not that kind of book.

I'm no stranger to Gary Vee. My partner is Gary Vee's die-hard fan, so he made me watch some of the countless youtube videos. I decided to pick up the book to understand the appeal.

The author does have one. It can be pretty much summed up as follows: 1) Work hard. Work 16 hours a day every day, until your veins pop and your heart stops. 3) Be patient & adaptable - and the result will come. Not in 6 weeks or a few months, but rather in a few years or a decade. But if you're good at what you're doing, and you do it a lot, you are guaranteed to succeed.

This is the kind of message I can get 100% behind. It's not the typical self-helpey bullshit you might expect after reading the title. It's not the usual 'you're a special snowflake, so just repeat mantras about your own awesomeness for 12 hours a day and the Universe will give everything to you'. Gary Vee is telling you to work your ass off. Forget 4-hour workday.

Forget weekends. This is why he's emphatic about making your passion your job. For the sole reason that if you don't love it, you won't be able to work on it 112 hours a week, holding nothing back.

THE STYLE Gary Vee is notoriously loud and unafraid to use colorful language and make bold statements. It's not for the sake of being obnoxious, it's just his style. He absolutely believes in what he says, and is being honest.

He's ranting and getting pumped while at it. I think some people will find his style to be annoying, some will love it, as for me - it left me largely unimpressed. THE CONTENT 'Crush It!' Contains some of Vaynerchuk's backstory (which I found very touching), his general views on organizing your life and your business, approaching work, etc. And then a large portion, at least a half I think, was dedicated to specific tools on the Internet and social media that you can use to grow your business. Needless to say, it was very outdated, since the book was written in 2009.

It's laughable to me now that he had to spend so much time convincing us that Twitter is important:D THE EXECUTION This, I have to say, was poor. Books are obviously not Vaynerchuk native media. I'm sure he only did it to be represented in this way as well. He confessed taping it, than having a ghost writer give it some shape and make it into a book.

Then he read that back to us in a form of an audiobook. And it read accordingly. It had no thought-out structure, no balance between the timeless 'backstory' and 'approaching business and life' parts and fleeting 'specific tools on the Internet and social media' parts.

That's why the book seemed so outdated. If he put more thought into this, this could be avoided almost completely. Most of all, it read like a rant. Or rather, it was a rant. If you haven't told me it's an audiobook, I could have easily taken it for Vaynerchuk's podcast or videoblog. It has exactly the same flavor as everything else Vaynerchuk does. He's a rant guy.

And he's getting soooo pumped! I couldn't count the times he said 'I'm going off the script here':D Which was part endearing, part funny, and part telling to the fact that books are not for him. He can't write something and leave it. He's fluid and books aren't. THE FLAW Vaynerchuk is such a passionate guy, he forgets that not all people do have a passion. I'd say, a lot of people aren't particularly passionate or knowledgeable about anything. And his advice to drop the job you hate and do what you love falls flat here.

It's not about 'figuring out' your calling. It's about getting one. Because most people don't have a calling. Your awesome skills are not sitting somewhere waiting to be uncovered. They don't exist. You need to create them first. And to acquire skills you need to be interested.

And how do you become interested if you don't particularly care about anything? THE CONCLUSION Gary Vee is a great guy. He's a charismatic persona, entertaining to listen to, I love his passion ans his messages. However, I would not recommend this book.

It's not good and it's outdated. I do recommend you to check him out - but in a different way.

Better visit his. Is widely considered a web celebrity and social media expert. He used social media and online video () to gain incredible exposure and propel his wine business to unprecedented success. Gary's secret isn't social media, however; it's his passion. Social media is just the tool he uses to share his passion and connect with others. As he states in chapter 9, the best marketing strategy ever is simple: care.

The main premise is that life is too short to do work that you is widely considered a web celebrity and social media expert. He used social media and online video () to gain incredible exposure and propel his wine business to unprecedented success. Gary's secret isn't social media, however; it's his passion. Social media is just the tool he uses to share his passion and connect with others. As he states in chapter 9, the best marketing strategy ever is simple: care. The main premise is that life is too short to do work that you don't enjoy; you need to follow your passion. Thanks to modern social media, you can connect with others who share your passion, no matter how obscure it is.

Participate in the community around the topic you're passionate about, and with time, your personal brand will be valuable enough to monetize and do what you love full time. Of course, it's everyone's dream to follow their passion; to do the work that doesn't even seem like work because they love it so much. Sadly, only a small percentage of people are able to make a living that way. By following the advice and examples from the life of Gary and others in this book, I really believe it's possible to 'cash in on your passion.' I read this book to learn how to build my personal brand and promote with social media. I feel like I've gained a better understanding of the overall role of social media in branding and community-building. Gary also motivated me to keep up my efforts, warning that it takes a lot of time and hard work to see results.

Speaking of hard work, Gary states several times that he spends hours a day online, reading blogs, tweets, and forum posts, and responding to email. He believes it's necessary to put this much time into community participation, and says there's plenty of time for it if you stay up until 2 or 3 AM. This is one place Gary's being unrealistic; most people are not able to function on so little sleep, let alone have enough energy to 'crush it'. I highly recommend this book to anyone ready to stop working for The Man and start creating their personal brand. Gary doesn't just wax poetic about social media or his life story; he provides practical tips to follow.

Chapter 10 and the appendix contain checklists for building a personal brand, and they walk you through identifying your passion, creating your personal brand, creating online accounts, becoming part of the community, and monetizing. A great summary of the book comes from the end: 'True success - financial, personal, and professional, lies above all in loving your family, working hard, and living your passion.

In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.'

Notes Branding • You need to develop your personal brand, regardless of your job or industry. • Use the Internet to build brand equity, not just to sell. • Personal and professional brands are merging; don't try to maintain separate personalities. Be honest, trustworthy, and transparent. Think of personal branding as a friendly lunch interview where you share both the personal and professional parts of your life.

• Brand building is a marathon, not a sprint. It can takes months or years to see results; don't give up too quickly. Content and community • Embrace your DNA (your passion; what you were born to do) and create awesome content. People will find and follow you. • Storytelling is the most underrated skill in business.

People want to be told what's good and valuable, and that you can give them something not everyone can appreciate. • Great content results from using the right medium (text, audio, video) and the right topic (what you're passionate about and expert in, told as a story). • The best business question of all time: What can I do for you?

• Become a part of your topic's community by finding and participating in online conversations. Websites and social media • Your website should include call-to-action buttons to encourage people to connect with you, and share buttons to share your content with their friends. • Treat your blog as your home, and use social media to lead people to it.

• Automatically post to multiple platforms using Ping.fm and TubeMogul. Monetizing • Don't monetize until your brand has attention and stickiness, and you have a community. • Monetize with advertising, speaking, affiliate programs, retail, selling articles, and consulting. This was one of the business books I would say falls under the umbrella of the books I've read a few years too late, in this case, I think I could have skipped this book. The most interesting parts were about how Gary Vee got started and what made him who he is, which is why I wanted to read this in the first place.

The more tactical parts of this book, by nature of being published 8 years ago, has changed and were no longer really useful. Still, I would recommend this for anyone looking to star This was one of the business books I would say falls under the umbrella of the books I've read a few years too late, in this case, I think I could have skipped this book. The most interesting parts were about how Gary Vee got started and what made him who he is, which is why I wanted to read this in the first place. The more tactical parts of this book, by nature of being published 8 years ago, has changed and were no longer really useful. Still, I would recommend this for anyone looking to start their own ventures or looking to take their personal projects to the next level. I was on page 26 of 100 non-appendix before the author started actually started giving the advice the book was about. The prior 25 pages (a full quarter of the book!) was a sales pitch for how the book would change your life.

What the heck do I need a sales pitch for when I am already holding the book in my hands? Vaynerchuck is going for some weird work-as-leisure premise, where if you are 'living your passion' you don't need to look forward to vacations, or hobbies or anything, because you will I was on page 26 of 100 non-appendix before the author started actually started giving the advice the book was about. The prior 25 pages (a full quarter of the book!) was a sales pitch for how the book would change your life. What the heck do I need a sales pitch for when I am already holding the book in my hands?

Vaynerchuck is going for some weird work-as-leisure premise, where if you are 'living your passion' you don't need to look forward to vacations, or hobbies or anything, because you will genuinely want to work all the damn time. This does work for some people - I certainly know people who are wired to want to work that way. Then there are people like me who like work time, like leisure time, but want to keep the two distinct.

To me, turning a hobby into a business is a sure fire way to lose a good hobby. The whole joy I get in my leisure activities comes from the fact that I *don't* rely on them for my livelihood.

If I make a mistake while I'm knitting, if I have an off night dancing, it doesn't matter - and I love that freedom. Turning it into a job would destroy that for me. I am one of those rare people who love my current job. I look forward to coming in every morning, I enjoy what I do, and feel like I'm really accomplishing things every day. And yet, I still like to go home at night and leave my work behind.

The author has not managed to convince me otherwise, sorry. He makes a claim that his advice is just as useful to people who are working and happy as by people who want to start their own business, but I really didn't find that to be the case. The book has a sprinkling of decent, even pretty good advice, but it's just so unfocused and padded with tangential anecdotes and baiting people with big hopes. I just couldn't take it seriously. This book would have earned a 5/5 if I’d read it a year ago, before I’d followed the advice that it preaches off my own back. That’s because it’s all about giving you both the inspiration and the advice that you need to make a career out of something you love, and I’m now doing exactly that. I’m making more money while I’m at it, too.

I think this is Vaynerchuk’s first book, but it’s still up there with his new releases. That’s because he doesn’t talk about specific platforms, focusing instead on This book would have earned a 5/5 if I’d read it a year ago, before I’d followed the advice that it preaches off my own back. That’s because it’s all about giving you both the inspiration and the advice that you need to make a career out of something you love, and I’m now doing exactly that. I’m making more money while I’m at it, too. I think this is Vaynerchuk’s first book, but it’s still up there with his new releases. That’s because he doesn’t talk about specific platforms, focusing instead on the overall strategies that will help you to achieve your full potential. In the age of the internet, anyone can make a business out of something they’re passionate about – as long as they put the time in.

I know this book has been wildly popular, and Gary V has many fans. I happen not to be a huge fan of his style, either in his videos or this book. I think his excited, sometimes over-the-top style that focuses on HIM, has to appeal to you. It's not my style. This book is very much about Gary and HIS successes -- not necessarily the kind of information that others can easily apply to their situations.

The reality is, most of Gary's successes won't be replicable by the typical entrepreneur or small I know this book has been wildly popular, and Gary V has many fans. I happen not to be a huge fan of his style, either in his videos or this book. I think his excited, sometimes over-the-top style that focuses on HIM, has to appeal to you. It's not my style. This book is very much about Gary and HIS successes -- not necessarily the kind of information that others can easily apply to their situations. The reality is, most of Gary's successes won't be replicable by the typical entrepreneur or small business. Here's why: Gary started with a lot of advantages other entrepreneurs don't have.

He started with an existing family business behind him. Quite simply he got on the social media (particularly video) bandwagon at just the right time, and was able to make a name for himself. He paints the picture of himself as an entrepreneur role model.

However, had he not had his family business behind him, and had to struggle just to survive each day like most entrepreneurs, I doubt very much that he would have had the time and money to explore social media as he did. He would not have had such a fast rise. He's very good at promoting himself. I actually admire people who are good at that, so the self-promotion doesn't bother me as much as the lack of real substance in the book that you can put to use in your own situation. That said, there is some value, especially for someone who knows little about social media and wants a rundown of various social sites and to learn a few techniques. But there are better books out there for that. I don't think the value warrants the hype around this book.

It's a pretty average business book about social media. What sets it apart is the personality and visibility of the person who wrote it. If you want a dose of Gary V.

And his style appeals to you, this book will be perfect for you. Just keep the rest of your expectations in check. I'm generally not interested in the slightest in the business, make money now! Genre of books.

But my love for journalism, news, and information has definitely generated a strong interest in entrepreneurship. Given that this little book will only take you about an hour to read, I found it pretty worthwhile as a very simple, straightforward guide on how to leverage the Web and social media to build a sustainable business that allows you to do what you love.

There's nothing 'new' here, but yet it' I'm generally not interested in the slightest in the business, make money now! Genre of books. But my love for journalism, news, and information has definitely generated a strong interest in entrepreneurship. Given that this little book will only take you about an hour to read, I found it pretty worthwhile as a very simple, straightforward guide on how to leverage the Web and social media to build a sustainable business that allows you to do what you love. There's nothing 'new' here, but yet it's possible to see so many examples of people who don't get it that it's clear how much something like this is needed. Probably my favorite part was the chapter where he talks about 'the best marketing plan ever' which amounts to a single word in large bold type: CARE.

I'm convinced that 90 percent of success in ANYTHING - this is one of the main things I try so hard to impart to my students - comes from just GIVING A SHIT. The older I get, the more amazed I am at how many people out there just really don't. 10 percent is skill and luck, but just caring enough about something to do your best matters more than you can imagine. Occasionally I talk to photographers who have been in business since before the digital revolution and the growth of the internet. They all sound the same. They grieve the changes that have caused business to slow - or in some cases - come to a grinding halt. They grieve the fact that clients are hiring newer, less-experienced photographers than them.

And they're largely oblivious to how powerful the internet is and how drastically it has changed the game. They want to keep doing the same things Occasionally I talk to photographers who have been in business since before the digital revolution and the growth of the internet. They all sound the same. They grieve the changes that have caused business to slow - or in some cases - come to a grinding halt. They grieve the fact that clients are hiring newer, less-experienced photographers than them. And they're largely oblivious to how powerful the internet is and how drastically it has changed the game.

They want to keep doing the same things that worked for them in the past and are angry that they aren't yielding the same results. When listening to these photographers, I rarely have an opportunity to get a word in edge-wise.

I just let them vent. But if I could say something and they were open to listening, I might be inclined to say something along the lines of what Gary Vaynerchuk says in his book Crush It!: 'Crying about how things should be instead of embracing how things are doesn't do anyone any good.' The game is changing and only the strong will survive. Not only are we as photographers needing to adapt to new forms of communication and technology, we are also coping with a struggling economy.

Gary says that in order to survive in an economic downturn you need to have a relevant and differentiated product or service, be adaptable and know how to tell your story. He says that thriving economies actually enable mediocre companies to exist: 'Booming economies like the one that recently ended keep all kinds of businesses afloat that should have sunk a long time ago. Once the winds shift, there's only room left for the best.' If you are someone who is interested in turning your hobby into a business, someone who is tentative about blogging and social media, or someone who has been in business doing the same thing since before the internet took over the world - this would be a great book for you to read. Is written by Gary Vaynerchuk - a man who spent years building his family business from a local wine shop into a national industry leader.

When he realized the potential of the internet, he started a video blog and harnessed the power of social media to grow his personal brand into a $50 million business. I gave this book 3 stars. The thing I liked most about it was that it was a story of a real person who made it big and the steps he took to do so. I also liked how motivational Gary's writing style is.

You can tell he's all about the two things he proclaims - passion and hard work. Gone are the days of starting at the bottom and working your way to the top by putting your time in and building seniority at a corporation. The internet has presented the biggest shift in history in how we do business. And with the opportunities that social media offers ANYONE can jump in, build their brand and start a thriving business. That's the good news.

The other side of the coin is that in order to succeed you need to be passionate, work your butt off and be willing to adapt. Note: Being adaptable is a recurring theme. I only gave the book 3 stars because I didn't find a lot of content that was new or helpful to me and some of the social media info is already out of date. But it is a quick, easy read and it did have some tidbits that I took from it. Like always, I wrote my own set of Cliff's Notes in the front of the book complete with page number references. Here is a sampling of what I wrote and took away for myself: -Tell stories that make people care about your product as much as you do. Storytelling is the most underrated skill in business.

-Creating community is about starting conversations. Social media is a perfect tool for this! -Join every online conversation about my passion.

After blogging on a topic, comment on the mention of it wherever I can find it online. Gary affirmed my belief that your business and your personal brand need to be one and the same. The authentic you is the one thing that differentiates you from everyone else so you need to smear yourself all over your business.

And even though you will walk away from this book with a ton of motivation to CRUSH IT! - you need to remember that building your brand is more akin to a marathon than a sprint.

We live in an exciting time where the internet makes it possible for us to grow our brands and businesses on our own. It's time to embrace change, pursue our passion, work hard and put one foot in front of another as we run our race. Review taken from my blog @ Crush it! By Gary Vay-Ner-Chuk is an informative book about how to use modern technology primarily the internet to exploit a passion you may have for anything and turn it into a credible perhaps hugely successful future career for yourself. This review is going to be as much about how the book proved its worth prior to me even buying it as it will be about the book itself. The book is a victim of it’s own preaching as there is absolutely no reason why I sho Review taken from my blog @ Crush it! By Gary Vay-Ner-Chuk is an informative book about how to use modern technology primarily the internet to exploit a passion you may have for anything and turn it into a credible perhaps hugely successful future career for yourself.

This review is going to be as much about how the book proved its worth prior to me even buying it as it will be about the book itself. The book is a victim of it’s own preaching as there is absolutely no reason why I should have heard of Gary Vaynerchuk. Further still if I had heard of him there’s no reason why I should buy a book his book. If I were to Google Gary I’d soon find out he was a successful wine merchant who offers critiques on wines from around the world via his video blogs.

If I looked further into Gary I’d find out he was a hugely passionate about American Football especially the Jets. Whilst I like wine, and I think I’d like American Football I don’t have a particular interest in either of them.

So why did I read his book? Because quite simply Gary crushed it! – the book talks about how you can harness your passion and monetise it primarily by blogging about it but also all the other things that are imperative along side and beyond the actual content such as social media, becoming involved with communities and building your brand. Just those things are what lead me to buying Crush it! And no more than 1 chapter in I had already pre-ordered his second book ‘The Thankyou Economy’. So how did it happen?

I was browsing StumbleUpon which is a web 2.0 site where browsers sign up and state what their interests are. StumbleUpon then pulls up pages at random when you hit ‘stumble’ on subjects it thinks you maybe interested in.

It pulled up a video of Gary at a Web 2.0 Expo New York in 2008. I really liked what Gary had to say so I became interested in Gary. I started following him on Twitter and liked his Facebook group. I liked how Gary was so interactive despite having hundreds of thousands of followers and literally thousands of people to answer a day. By this point I was a fan. Not a fan of Wine Library TV but a fan of his BRAND which is what the book really hits on. It was a ridiculously easy decision to buy the book even though I suspected the contents may not teach me a whole lot that I didn’t already know.

This issue turned out to be true to a degree but it didn’t matter! The book provides value in two ways.

They are as follows: 1) Value to anyone who wants to know what to do to turn their passion into a working reality. - How to setup a blog, how to base your content, how to build your brand, how to monetise. 2) Motivation to make it happen and crush it! - Regardless of whether you already know how to build on your passion ‘Crush it!’ will without a doubt motivate you and give you some real heavy pointers to ensure you really do have everything you need to kill it. Whether you are a just starting out, already are blogging, or if you’re a business owner or employee who wants to get involved more with blogging this book will give you serious value per page and set you up with the perfect mentality to really go and crush it! This 3 stars are for the audiobook.

If you are going to get this, get the audio book. It has updated info (even though now some of it is again outdated) and he often goes off-script, which I wish more audio books would do. It is read by the author. Some may not like his hyper-ness, but I think it helps convey his enthusiasm. So the idea of the book is to show how the use of social marketing can greatly benefit your business, and how it and the Internet can act as 'great equalizers' of sorts. It k This 3 stars are for the audiobook. If you are going to get this, get the audio book.

It has updated info (even though now some of it is again outdated) and he often goes off-script, which I wish more audio books would do. It is read by the author.

Some may not like his hyper-ness, but I think it helps convey his enthusiasm. So the idea of the book is to show how the use of social marketing can greatly benefit your business, and how it and the Internet can act as 'great equalizers' of sorts. It kinda does that. Or at least it can get you excited about the potential that these mediums hold for the expansion or marketing of your business. There is great advice about being yourself, you don't have to make videos that look like you own $100k worth of equipment, or spend $10k on a web designer, etc.

I think it does an adequate job of getting the reader hyped up to start exploring and utilizing these tools. Where the book falls apart for me is the 'tweet it and they will come' mentality. For example, he talks about how important it can be to tweet to get your message out, or upload videos onto your own YouTube channel. But there is no information on how to get people to actually view them on YouTube or follow you on twitter. He basically states, follow your passion, be yourself, and create passionate, unique content and over time your following will come to you. Unfortuantely, while that certainly happens to some, for 99% of the people out there it doesn't work that way.

I've seen phenominal videos on youtube as far as content, etc. Goes, and it has like 100 views. How do you stand out from the crowd? How do you draw people to YOUR video out of tens of thousands of similar ones?

What makes one video better than another? How do you publicize this other than on your blog? How do you get people to see your tweets? How do you get them to retweet or follow you? How do you use hashtags for better exposure? NONE of these questions are answered, or even really addressed. The 'use it and the followers will come' just doesn't hold water.

He talks about working a lot and hard to get where you want to be, but it's not just working hard that gets you somewhere. It's working on the right things. Again, he never touches that.

If you don't understand how social media can even really be used to increase your business or your band or hobby or whatever, this book will fill your head with ideas of social media glory, and that's not a bad thing. As far as how to REALLY get it done, well, it's not here.

This book made me VERY happy. Gary has a no-nonsense attitude that I love. His 'stop whining and just do it' approach is a breath of fresh air.

That attitudes is not for everyone though. However, he gives some great tips regarding social media and personal branding.

I consider myself pretty well informed, but he gave suggestions I'd never thought of and some excellent short cuts. This is not a 'do what you love and everything will fall into place' kind of book. He doesn't b.s. And doesn't hide th This book made me VERY happy. Gary has a no-nonsense attitude that I love.

His 'stop whining and just do it' approach is a breath of fresh air. That attitudes is not for everyone though. However, he gives some great tips regarding social media and personal branding. I consider myself pretty well informed, but he gave suggestions I'd never thought of and some excellent short cuts. This is not a 'do what you love and everything will fall into place' kind of book.

He doesn't b.s. And doesn't hide that making money doing what you love actually takes a ton of work. But his obvious passion for not only his job, but connecting with people, makes this book worth its weight. It's a short, easy read, but full of information and practical advice, meaning I a) stayed up all night to finish it and b) reread the entire thing the next day. My one problem is that his email address is EVERYWHERE. Which at first I thought was awesome, thinking he obviously practices what he preaches and wants to connect with his readers.

I emailed about a week ago, but no response. It's not the lack of response that bugged me - the man is a moderate celebrity and he has tons of followers, meaning no time to personally respond to every person who shoots him an email. The thing that bugged me is that he practically ASKED us to email. Either way, this is the book's only flaw. The man is pretty much a genius, has a ton of energy, which I love, and is so positive it's infectious. No matter what you love or what you do (hopefully they're the same thing), definitely buy (don't borrow, you'll want to highlight)this book for a fantastic and useful read. SUMMARY: Do you have a hobby you wish you could do all day?

An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video cam SUMMARY: Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! Is the ultimate driver′s manual for modern business.

Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http: //tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006.

His lessons on social media, passion, transparency, and reactionary business are not to be missed! Passion, hard work and hustle These are some of the lessons that are packed into this book. In “Crush It!” Gary Vaynerchuk reveals that we can all cash in and make a living by building a business around our greatest passion or hobby. He enthusiastically explains that the rising power of the Internet has enabled anyone to build a highly profitable business if they are truly passionate about it. For those with enough hustle and determination, there is also the opportunity to go beyond making a livi Passion, hard work and hustle These are some of the lessons that are packed into this book. In “Crush It!” Gary Vaynerchuk reveals that we can all cash in and make a living by building a business around our greatest passion or hobby.

He enthusiastically explains that the rising power of the Internet has enabled anyone to build a highly profitable business if they are truly passionate about it. For those with enough hustle and determination, there is also the opportunity to go beyond making a living and really “Crush It!” It is a book full of bitesize, practical business and social media guidance which really shows how ones dreams can become a reality. Gary Vaynerchuk did it himself in turning a $4 million dollar a year wine retailer into a $60 million dollar a year retailer, predominantly by utilising the Internet and social media tools and a whole lot of passion and hustle. The energy and enthusiasm that comes across in Gary’s writing is truly inspiring, this is well worth the read! Seems like this was the perfect book to read right now. I'm a late bloomer in learning about internet promotion and branding and this book was a GREAT start. Short, to the point, giving you a step by step plan to build a social media presence.

Planning to read more of his stuff and putting it into action. It's a long haul kind of hustle that this book prescribes.

One of the things Gary said that makes a lot of sense is that posting content is just the beginning-the majority of time should be spe Seems like this was the perfect book to read right now. I'm a late bloomer in learning about internet promotion and branding and this book was a GREAT start.

Short, to the point, giving you a step by step plan to build a social media presence. Planning to read more of his stuff and putting it into action.

It's a long haul kind of hustle that this book prescribes. One of the things Gary said that makes a lot of sense is that posting content is just the beginning-the majority of time should be spent interacting with people/communities around similar content that has already been posted on the internet, linking back to your content, building a community and becoming known as someone who is passionate about what you are passionate about. This book was awesome. Most people would suggest this is a book only for those interested in entrepreneurship (or currently running their own business). Even though I'm not an entrepreneur, nor do I own/run a business, Gary was able to make the content relatable to me and my interests. He speaks a lot about social media and how big of a role it plays in everyone's lives, every day. He also stresses the importance of passion and believing in what you're doing.

I can't wait to apply hi This book was awesome. Most people would suggest this is a book only for those interested in entrepreneurship (or currently running their own business). Even though I'm not an entrepreneur, nor do I own/run a business, Gary was able to make the content relatable to me and my interests. He speaks a lot about social media and how big of a role it plays in everyone's lives, every day. He also stresses the importance of passion and believing in what you're doing. I can't wait to apply his logic of being passionate and patient (and loving others!) to my life. 'It's never a bad time to start a business unless you're starting a mediocre business' (7).

'Storytelling is by far the most underrated skill in business' (24). 'My feeling is that no matter how much you like your job, you should aim to leave it and grow your own brand and business or partner with someone to do so, because as long as you're working for someone else you will never be living entirely true to yourself and your passion' (45). 'The most important thing to remember is to be authentic, 'It's never a bad time to start a business unless you're starting a mediocre business' (7). 'Storytelling is by far the most underrated skill in business' (24). 'My feeling is that no matter how much you like your job, you should aim to leave it and grow your own brand and business or partner with someone to do so, because as long as you're working for someone else you will never be living entirely true to yourself and your passion' (45). 'The most important thing to remember is to be authentic, to be yourself.

That authenticity is what will give you your greatest chance of success' (67). 'Making connections, creating and continuing meaningful interaction with other people, whether in person or in the digital domain, is the only reason we're here. Remember that, set the tone, and build legacy' (131). Great book, fast read. Gary is phenomenal guy.

Here is my summary - just the highlights - takes you 10 minutes to read but gives incredible value. Gary book “Crush It!” Everyone—EVERYONE—needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity. Learn to live your passion, and you’ll have all the money you need plus total control over your own destiny. That’s a pretty comfortable place to be, wouldn’t you say? Don’t worry; skills are cheap, passion is Great book, fast read.

Gary is phenomenal guy. Here is my summary - just the highlights - takes you 10 minutes to read but gives incredible value. Gary book “Crush It!” Everyone—EVERYONE—needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity. Learn to live your passion, and you’ll have all the money you need plus total control over your own destiny. That’s a pretty comfortable place to be, wouldn’t you say?

Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business. Here’s why: let’s say you love to fish, and you happen to know a load about worms. In fact, you’re embarrassed at how much you like worms and like to talk about worms. But there’s no way you can make money on worms, right? You can use the Internet to build a platform where you can talk about worms to your heart’s content. Passion is contagious.

If you channel it into creating amazing content and distribute that content using the social media tools I discuss in this book, someone like me who rocks at business development will eventually find it and become a fan. Social Media = Business. Stop hustling, and everything you learn here will be useless.

Your success is entirely up to you. The Internet makes it possible for anyone to be 100 percent true to themselves and make serious cash by turning what they love most into their personal brand. There no longer has to be a difference between who you are and what you do. Storytelling is by far the most underrated skill in business. Wine Library TV was never about selling wine on the Internet. It was always about building brand equity.

Developing your personal brand is key to monetizing your passion online. Whether you’re delivering your content by video, podcast, or blog, it’s the authentic you, the one thing that is guaranteed to differentiate you from everybody else, including those who share your niche or business model. The thing that most people don’t realize is that in today’s world your business and your personal brand need to be one and the same, whether you’re selling organic fish food or financial advice or just your opinion. You see where I’m going with this?

The first generation built their brands on television and movie screens, radio, magazines, and newspapers, and the new one will do the same online at a much lower cost, with no need for a gatekeeper’s approval. Get into position, because the big killing is coming around the corner. The field may be different, different, but the game is just the same. So no matter how you shape and color your personal brand, honesty has got to be at your core. All I’m doing on my blog is being myself and voicing my opinion loud and clear.

When you launch your videos, blogs, or podcasts, you are doing the same. When you’re thinking about your personal brand, don’t worry that it will have to lookanything like mine in order for you to crush it.

You’ll crush it as long as you concentrate on being yourself. Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.

Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.

If you don’t plan ahead and decide where you want to go, you’re in big trouble. My feeling is that no matter how much you like your job, you should aim to leave it and grow your own brand and business or partner with someone to do so, because as long as you’re working for someone else you will never be living entirely true to yourself and your passion. You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it. There are a lot of pockets out there today, however, that can sustain a nice forty-to-seventy-five-thousand-dollar-a year business.

There are people who belong in front of a camera, there are people who belong in print, and there are people who belong on the air. These are the extraordinary people.

The ordinary ones, the ones like the vast majority of businesspeople and entrepreneurs out there, don’t have the showman DNA. Now though, you’re earning the same money talking about something you are crazy about. It’s a good deal.

Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy. To my mind the most effective content medium is video, and that’s the one I prefer to focus on. It’s just easier to grab people’s attention and draw them in, especially a public who reads less and less. I also think letting people see you is a major plus when you’re trying to sell a personal brand.

Don’t think any subject is off-limits for a video blog. If your passion is sales, do a show about sales.

The most important thing to remember is to be authentic, to be yourself. That authenticity is what will give you your greatest chance of success. I want to share with you the best business tweet of all time: “What can I do for you?” You’re going to do your content better, and you’re going to do it your way using the tools we just discussed. Vitamins can give your body a real boost, but they won’t do you much good if you don’t also incorporate exercise, proper nutrition, and even vaccines into your healthy habits.

The same goes for all of these platforms. Each one individually gives your personal brand strength and reach, but if you use them together properly, they can turn you into a force to be reckoned with. Authenticity We’ve talked about paying attention to your DNA, but while the concept of authenticity is closely related it’s not the same.

Your DNA dictates your passion—whatever it is you were born to do; being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business authenticity We’ve talked about paying attention to your DNA, but while the concept of authenticity is closely related it’s not the same. Your DNA dictates your passion—whatever it is you were born to do; being authentic, and being perceived as such by your audience, relies on your ability to ensure that every decision you make when it comes to your business is rooted in being true to yourself. For example, I would love to change the opening of my show. It starts off the same almost every time. “HELLO EVERYBODY AND WELCOME TO WINE LIBRARY TV. I AM YOUR HOST GARY VAY-NER-CHUK AND THIS, MY FRIENDS, IS THE THUNDER SHOW AKA THE INTERNET’S MOST PASSIONATE WINE PROGRAM.” It’s not exactly what some wine lovers are looking for in a wine expert, and I lose about 12 percent of my viewers right off the bat because I yell and scream like a maniac.

For a businessman like me, that number is intolerable. I desperately want to change the opening of my show to something a little calmer, more refined, something that won’t scare people away. But I can’t, because that yelling, screaming, superexcited guy is who I am. If I tried to tone things down and make myself appealing to that missing 12 percent, I can guarantee that everything I’ve built until now would start slipping away, because now every time I’d get in front of that Flip Cam I’d be putting on an act. I’m not putting on a performance when I do the show or my blog posts—I’m just being me.

—->ROCK I only invest effort and thought into what I care about and what I need to create great content. As long as I get my point across and feel like I delivered the message in an authentic way, I don’t care. The celebrities of today, the ones who are making it huge by connecting with their fans, whether on the screen or online, are all about keeping it real and being themselves.

No matter how big or small you want to go, your authenticity will be at the root of your appeal and is what will keep people coming to your site and spreading the word about your personal brand, service, or whatever you are offering. If you want to dominate the social media game, all of your effort has to come from the heart; and it can’t come from the heart in the passionate, irrational, wholehearted way it needs to if you’re trying to be anyone but yourself. Authenticity is what will make it possible for you to put in the kind of hustle necessary to crush it. Hustle I’ve said over and over that if you live your passion and work the social networking tools to the max, opportunities to monetize will present themselves. I’ve also said that in order to crush it you have to be sure your content is best in it’s category.

With one exception. Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it. Without it, you should just pack up your toys and go home. The thing is, if you’re living your passion, you’re going to want to be consumed by your work. There’s no room for relaxation in the flop-on-the-couch-with-popcorn-and-watch-TV kind of way, but you won’t need it.

You’re not going to be stressed or tired. You’re going to be relaxed and invigorated. The passion and love for what you do will enable you to work the hours necessary to succeed. You’ll lose track of the time, go to bed reluctantly, and wake up in the morning excited to do it all over again. You’ll be living and breathing your content, learning everything you can about your subject, about your tools, about your competition, and talking nonstop with other people interested in the same thing you are.

As hard as you’re going to push yourself, don’t plan on seeing results right away. I’d say that this leads us to the number one issue that trips up a lot of otherwise savvy entrepreneurs trying to build their brand online. People listen to me talk about what it takes to monetize their personal brand and sometimes I think they filter out the parts they don’t want to hear. They think, I’ve got the passion, I can do hustle like nobody else. Leave that for the other guys—I’m gonna turbocharge this sucker.

But patience is the secret sauce. Once you put up your site, you don’t want to start and stop, backtrack and second-guess. It’ll make you look insecure and foolish.

If you’re patient, you’ll be more likely to plan and prepare and make sure everything is in place before making the big moves that are going to monetize your brand to the fullest. It was patience that helped me grow Wine Library, too.

I was twenty-two years old and running a ten-million-dollar business. I did it with good old-fashioned hustle—every customer who walked in got monetized to the fullest.

If they walked in for one bottle, they usually walked out with three. And I was being paid $27,000 a year. Most young people who take a business from four to ten million feel they deserve a watch and a car and a cool apartment as rewards for their savviness and hard work. Get over that. You come last. Before you invest in yourself, you have to invest in your long-term future.

That means your profits should funnel right back into your research, your content, and your staff should you have any. The sooner you start cashing in, the shorter window you have in which to cement your success. So hold off as long as you can. How did someone like me, who is so obviously not a patient guy, cool my heels for so long? Because I was 100 percent happy. I loved what I was doing. I knew down to my core that my business was going to explode, but even if I had fallen flat on my face, I would have had no regrets because I was doing exactly what I wanted to do, the way I wanted to do it.

Now do you get why it’s so, so important for you to center your business on your passion? If you enter a niche because you’re following the dollars, you won’t keep it up.

It’s too much work, and you will get tired and frustrated and you will eventually fold. You have to think about building your brand in terms of a marathon, not a sprint. It will take longer to see results, but in seven or nine or fifteen years you won’t crack, you’ll still love what you’re doing. What exactly are you going to be doing that’s going to be so time and labor intensive? You’ll be studying your topic, researching your platforms, drafting your blog posts, doing whatever it takes to become the foremost expert and personal brand in your field. But most of all, you will be creating a community.

To create an audience for your personal brand, you’re going to get out there, shake hands, and join every single online conversation already in play around the world about your topic. Building and sustaining community is a never-ending part of doing business.

Don’t get obsessed with how many friends or fans are following you—the stats are only marginally important. What’s important is the intensity of your community’s engagement and interaction with you. At this point the quality of the conversation is much more revealing than the number of people having it. If your content is making people talk enough so they start to make some noise, I guarantee you’re going to see more people show up to your party. As long as you’re seeing your audience grow, even modestly, over the first four or five months, you’re doing what you’re supposed to do. I’ve repeated over and over that in order to build a winning business you have to go whole hog with your passion. I’ve said that if you don’t plan ahead and decide exactly what you want and where you want to see your business end up, you’re broken.

But what is also true is that as committed and obsessed and goal oriented as entrepreneurs need to be, they also have to be willing to practice what I call “reactionary business,” which at heart is about being willing and able to adapt and change. This is where most companies and businesspeople lose the game, by refusing to admit their mistakes or neglecting to look ahead to see what could negatively impact their business. Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals.

Reactionary business allows you to make a couple of crucial moves when the landscape starts to change. With every e-mail and video and blog post and tweet and status update, we add to the real-time documentary of our lives. For the person who thinks of himself or herself as a brand—and remember, everyone needs to start thinking of themselves as a brand—the ability to spread your great ideas and share your triumphs is a golden opportunity. The downside to this, of course, is that when you mess up or things go wrong, there’s no longer anywhere to hide.

The public can be forgiving when it wants to be, but rather than test its generosity, I urge you to start training yourself to think through the consequences of every business decision you make before you actually make it. Perhaps that sounds like obvious advice, but I know for a fact that many people have a hard time thinking long term.

Successful entrepreneurs are like good chess players; they can imagine the various possibilities ahead and how each one will trigger their next move. Hard time thinking long term.

Successful entrepreneurs are like good chess players; they can imagine the various possibilities ahead and how each one will trigger their next move. Achieving 100 percent happiness is the whole point of living your passion, of course, but to my mind that happiness is unachievable if you don’t recognize that with every decision you make, you’re building more than just a business, you’re building a legacy. For all of us made of ambitious, competitive, hungry DNA, the urge to take our personal brands as far as they will go is second nature.

But let me assure you that if you’re coming exclusively from the monetizing angle, you’re going to lose. How you build your business is so much more important than how much you make while doing it.

Yes, I want to buy the Jets. Yes, I intend to crush it.

But as I build my brand and make money and work to achieve my goals, I am always hyperaware that everything I’m doing is being recorded for eternity. Legacy always wins. Legacy is the mortar of successful, lasting brands. I’ve known this since my days in retail. There was one year where I found out that a customer in Westchester, New York, hadn’t received her case of White Zinfandel. It was December 22 and there was no way FedEx was going to deliver the wine in time for Christmas.

My ordering department had received the complaint, but because the customer was neither a regular nor the order particularly large, they hadn’t brought it to my attention. By the time I got wind of the problem there was only one thing left to do. I threw a case of White Zinfandel in my car and drove three hours in blinding snow to the woman’s house. Did I mention that she lived in another state? That it was our busiest time of the year? That my time was much more valuable in the store during those six round-trip hours?

And believe me, there was no angle. The customer was an older woman who lived far away and wasn’t about to start hosting a lot of parties and using us as her exclusive wine supplier. Yet I knew that it was up to me to set the tone at the store, and that this was a perfect way to do it.

Our corporate culture was cemented the day I delivered the case of wine to that woman. I follow the same philosophy when I answer every single one of my e-mails. Making connections, creating and continuing meaningful interaction with other people, whether in person or in the digital domain, is the only reason we’re here.

Remember that, set the tone, and build legacy. Whatever you do, don’t read this book and take everything I say word for word. I’ve offered you a blueprint of the step-by-step process of taking advantage of what the Internet has to offer you now, which has worked well for me. But in six months the environment will have changed again.

If you see something—a platform, a trend, a social pattern that makes your radar go off, you should absolutely follow it. Don’t ever be afraid to put your feet in that water, whether I’ve said a word about it or not.

Listen to your DNA—it will always lead you in the right direction. If there’s any message I want you to take away, it’s that true success—financial, personal, and professional—lies above all in loving your family, working hard, and living your passion. In telling your story.

In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency. Social media is an important part of it for now, but maybe it won’t always be. These concepts, however, are forever, no matter what the next business platform or social phenomenon turns out to be. 'Freaking pumped.'

There was Sitepoint, Joe Vitale, whatever f.ck. It's new era of spam marketing. Do Coursera think I can start a new course every day by mailing their Recommended courses every day? Now everyone does it, unsubscribe all, will save you from 'technology' induced ADHD. Ah, I almost forgot, please meet new 'brand-zombies': J.Bezos says you should crush everyone, it's Bezosian-Darwinism, out from what he probably didn't even tried to read.

'Everyone can play, but not everyone is Billy 'Freaking pumped.' There was Sitepoint, Joe Vitale, whatever f.ck. It's new era of spam marketing. Do Coursera think I can start a new course every day by mailing their Recommended courses every day? Now everyone does it, unsubscribe all, will save you from 'technology' induced ADHD. Ah, I almost forgot, please meet new 'brand-zombies': J.Bezos says you should crush everyone, it's Bezosian-Darwinism, out from what he probably didn't even tried to read.

'Everyone can play, but not everyone is Billy Joel'. We should stop this irrational meme, because top of 'achievement' comes not from skill or work, but purely by accident, e.g. If it happened you have born and had eaten not enough, your brain would process information slower, and no natter how much you work, you will never achieve successful individuals who happened to be born in more afluent families. Download Whatsapp For Samsung Wave 3 Bada.

Your future life can be predicted by just few years in your childhood. And if it happened your broke through, it's a right tail success (anomaly), that media loves so much. Those books are fantasies of anomalies. Expected alpha always is just the mean, not extreme.

OK, this book not exactly about achieving extremes, but about 'cashing in'. Here's better and much much faster recipe that is tested by our country - change beta, e.g. Change expected mean, e.g. Simply relocate to better country. This would change your life faster than any job you do in the low expected mean land.

Got this for second time and seems didn't even remember I have already saw it. Rating is unfair, so changed from 1 to 3.

Still, that doesn't change the overoptimism. See, for example, youtubers who did achieved nothing, most of the people would fall into majority of the distribution no matter their efforts. Author says 'if they applied right A, B, C, then.' Well, it's like horoscopes or technical analysis in trading, 'if you failed, it's because you didn't applied correct 'rules'. The truth (anyone can check it's truth when playing with data, not emotions), those 'success' (i.e. Technical analysis horoscopes) 'rules' are often changing in the minds of their proponents (believers) and prevent end-users from thought discipline.

The truth is that you most probably can expect only average of the distribution, not media moaned outliers, like people tend to believe. Above realistic view is much better than such 'positivity religion ' expressed in book, because it prevents from much stress when you should face the harsh reality, when something (and most often most of things) go off your imaginary world rules. Guess what, realistic view allows to laugh hundreds of times every day, instead of when you achieve outlier 'success'.

Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either. Thirty-three years ago, Gary got his start in business by ripping flowers out of people's yards and selling them back. Years later, he would use that savvy to grow his family's wine store from $3 to $45 million in just a few short years by launching WineLibrary.com, one of America's first wine websites.

Fast forward to now, and he's continued to use that same business savvy, along with his brother, to build VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands. Along the way Gary launched a stratospherically successful internet wine show, written two bestselling books, and beaten Dr.

Oz in basketball.